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Max Hoffman Million Dollar Middleman

Myles Kornblatt

€39.00

Publisher : Veloce

Reference : LK79150

This fascinating story charts the career of Max Hoffman, the US car dealer who represented Jaguar, Porsche, Mercedes, Volkswagen, Fiat, Lancia, BMW, and many other European car brands during the decades following WWII. He pushed for distinguished now-classics like the Mercedes 300 SL Gullwing, Porsche Speedster, BMW 507, and Alfa Romeo Giulietta Spider.

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The story of Max Hoffman, who started his career as a racer in Europe, but became the catalyst for getting some of the most celebrated sports cars into the hands of the American public. His dealer network might have been based in North America, but his influence and impact were global.

This fascinating story charts the career of Max Hoffman, the US car dealer who represented Jaguar, Porsche, Mercedes, Volkswagen, Fiat, Lancia, BMW, and many other European car brands during the decades following WWII. He pushed for distinguished now-classics like the Mercedes 300 SL Gullwing, Porsche Speedster, BMW 507, and Alfa Romeo Giulietta Spider.

Hoffman built a reputation as an effective middleman, but as the car companies he represented became more successful under his watch, the less they needed their go-between. When it was inevitably time to say goodbye to Maxie, he showed his teeth with everything from lawsuits against his suppliers, to threatening executives with a mob hit.

However, Hoffman also had a very good reason to be defensive. He understood the American market, and he pushed manufacturers specifically for cars that would strike a chord and make everybody involved richer. Sometimes the hero, sometimes the villain, but more often than not, Max Hoffman was the unseen puppet master behind some of today’s best classics.

LK79150

Data sheet

Author
Myles Kornblatt
Publisher
Veloce
Publishing Date
2022
Size
20x25 cm
ISBN
9781787115033
Illustration
227
Number of pages
160
Language
English
Condition
New
Binding
Hardbound

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This book gives a good insight in the marketing methods Hoffman used to sell high end cars in the 50s and 60s.

By Hans v. the 2024-02-10

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