Motor Valley - A journey in the land of motors

A journey in the land of motors, where culture, history, environment and technology all intersect to give life to a unique phenomenon; a multi-faceted story made up of resourcefulness and stubbornness, social cohesion and individualism, passion and daydreams.

It is here, in this strip of land between the Apen-nines, the plain of the River Po and the Adriatic Sea, that the most prestigious automobile and motorcycle brands were created and still thrive today. It is here that thousands of technicians, engineers, workers, artisans, with their solid in-ventiveness, continue today – as they have done day after day for over a hundred years – to feed the enthusiasm and desires of legions of enthu-siasts of two and four wheels, speed and racing competition.

An itinerary to meet the protagonists of this story and a journey that is not only projected in space, but also in time; in the history of many people who experienced the epic motoring period of Emilia-Romagna, those who were born in this land and who experienced the fascination of technolo-gy and the attraction for racing from an early age. Why was Motor Valley born right here? And what will its future be? What circumstances triggered such an important and limited reality and how did this phenomenon then develop and nourish, growing through constant renewal, but always remaining faithful to itself?